Start-up advisor True Altitude’s new “psychedelic” identity
Setting out to reject fintech clichés, Studio Morfar designed an identity to set True Altitude apart featuring illustrations by Liam Cobb.
Global creative agency Studio Morfar has rebranded start-up advisory firm True Altitude with a “psychedelic, surrealist” identity featuring a “minimal, stamp-like logomark” and “Japanese woodblock style” illustrations.
True Altitude invests in tech start-ups to help them grow and upscale their business. It describes its client approach as hands-on and “skin in the game”, which is an important part of the brand identity, according to Studio Morfar founder and creative director Torsten Power.
