Studio NinetyOne rebrands baby first aid service TinyHearts

Written By Karl Martin Sætren

A new “cradling heart” icon and expressive wordmark is combined with packaging design and messaging with the calm and clarity “of a paramedic standing next to you”.

Studio NinetyOne has rebranded baby first aid provider TinyHearts with a more confident identity to reflect the the products and services it offers new parents “when they need it most”.

TinyHearts was started by a paramedic and her sister after the realisation that if parents were more confident with basic first aid, babies lives could be saved. Starting with a first aid course for parents and caregivers, the company has now grown to offer a wider selection of courses, first aid kits and restorative products for new mothers.


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Credits

Client: Tinyhearts

Agency: Studio Ninetyone

Source: Designweek

Karl Martin Sætren
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