Nordoff and Robbins rebrand denotes soundwaves and music notations

Pentagram sought to incorporate non-traditional music cues through a hand-drawn logotype with an abstract ampersand.

Pentagram partner Marina Willer has led the rebrand of UK music therapy charity Nordoff and Robbins, tweaking its name and designing a logo inspired by sounds waves.

Since being founded in 1959 by American composer and pianist Paul Nordoff and special education teacher Clive Robbins, the charity has worked to create a space for people to express themselves through music as well as carrying out research and educating music therapists. Pentagram says it was invited to pitch as it has experience in charity branding projects, including Maggie’s, Asthma + Lung UK, and Blood Cancer UK.

According to Willer, the project resonated with the team because of its “strong social cause” and the fact that the charity “recognises human potential regardless of profound disability or social exclusion”.

Pentagram proposed a tweak to the name which resulted in a new graphic asset: an abstract ampersand. This is a contraction of the new name Nordoff and Robins, which has replaced Nordoff Robins. Willer says that the studio puts a lot of consideration into proposing names changes, only doing so when it can help a brand to “achieve the necessary impact”.

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Credits

Client: Nordoff & Robbins

Agency: Pentagram

Source: Designweek