DesignStudio overhauls branding for restaurant app TheFork

Type is used to express the “ooohhh” sounds made when enjoying food, while illustrations and photography emphasise the life experiences dining can offer.

DesignStudio has partnered with TheFork to give the restaurant booking app a new strategy, visual and verbal identity with a focus on the real-life experiences around dining.

Established in 2007 and previously known as Bookatable, TheFork has undergone a period of rapid growth in recent years, now with 55,000 partner restaurants across 12 countries and receiving as many as 20 million monthly visitors.

“TheFork has always believed that the best things in life happen around the table”, says Nina Fitzpatrick, senior strategist at DesignStudio. “We captured this passionate point of view in a strategic brand platform that brings people together in an increasingly digitised world, champions restaurant culture and not only feeds people, but the human spirit”.

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Credits

Client: TheFork

Agency: DesignStudio

Source: Designweek