This alcohol-free spritz “eschews the embellished codes” of its category

B&B studio looked to “democratise” Citizen Spritz with a name that references its “for the people” strategy and a contemporary bottle design “reminiscent of a sparkling soda”.

B&B studio has devised the name, branding and packaging for new alcohol-free instant spritz cocktail Citizen Spritz, looking to “eschew the embellished codes of the spirits and faux spirits” category with a “clean, vibrant look”.

The alcohol-free spritz is made to be mixed with sparkling water and is intended for occasions where people want to wind down with a “grown-up drink” that isn’t too complex to make, says B&B design director Jack Gibbons. B&B had previously collaborated with one of Citizen Spritz’s founders and was asked to work with them again to develop all elements of the brand creation, from brand positioning and creative strategy, to naming, brand design and packaging.

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Credits

Client: Citizen Spritz

Agency: B&B studio

Source: Designweek