Peepl invites 100 early users to reinterpret its logo
Uncommon CX – Uncommon’s customer experience division – has collaborated with blockchain start-up Peepl on a brand launch which will feature 100 different logos.
Peepl is an app-based financial system, funded by the Liverpool City Region Combined Authority, which aims to use blockchain technology to support the local economy.
Inspired partly by local currencies – such as the Brixton pound – Peepl provides rewards for customers based on their transactions. Because it’s built on open source technology, transaction fees are less expensive, its founders Leon Rossiter and Zarino Zappia explain.
“We want to make sure local communities aren’t left behind when it comes to the next generation of financial products,” they add.
“Taking a traditional logo design brief and changing it up to offer an ownership structure is what CX is all about,” says Uncommon CX creative founder Ez Blaine.
For Blaine, the logo launch is a way to convey Peepl’s “philosophy around community”. “Usually the biggest thing that a corporation holds onto is its logo,” he adds. “So let’s break that up.”
He adds: “Most brands jealously guard their logo with an iron first, but Peepl is literally giving it to its members.”
Peepl is inviting 100 people to put their own spin on the logo. After they’ve contributed a hand drawn NFT, Peepl will rent the design from them – and in the process, people will be given a share of the profits.