5 brands winning in the metaverse
The metaverse is a playground of innovation, experimentation and opportunity. At the same time, it can be difficult for many brands to know how and where to get started in this strange, exciting new virtual space. To give you a clearer idea of what’s already working, here’s a look at five brands that have been making waves in the metaverse.
The metaverse – what’s often thought of as being the future of the internet – might still be in its earliest developmental stages, but that hasn’t stopped legions of brands from rushing into it and setting up shop. It’s easy to understand their eagerness: according to one estimate, the metaverse could have a marketing value of $759bn by 2026.
The best part? Virtually anything is possible in the metaverse. The commercial stampede into the metaverse is in many ways rewriting the marketing playbook – with varying degrees of success. One of the best places to inform your next play is to look at what’s already worked.