Justified Studio brands “Linkedin for sustainability” Holi

The idea of “where ideas meet action” shaped the studio’s simple, action-led branding for a platform connecting people working in climate and social action.

Justified Studio has designed the branding for new climate-focused social network Holi, with a visual identity inspired by organisational tools such as wireframes and highlighter pens.

Justified Studio was invited to pitch following previous a previous project for climate communications collective Earthrise, explains the studio’s founder and creative director Joshua Ogden. After winning the pitch for Holi, which was founded by German company the Holistic Foundation, “we were asked to build the story, brand, and roll out the product”, he says.

The process started with “immersion, lots of reading, and starting to think about what is happening across the landscape of these organisations”, Ogden says.

While there is a plethora of “amazing organisations across the charity sectors”, he says, “at the intersect” there is a role for tech such as Holi. Aiming to function as a “Linkedin for sustainability”, Holi wanted to offer “a very simple product and a new form of social media where these voices, ideas and initiatives can come together to speak, share resources or put on events”, he says.

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Credits

Client: Holi

Agency: Justified Studio

Source: Designweek