Nice and Serious rebrands zero waste supermarket Good Club as Dizzie

The agency was tasked with capturing the pleasure and potential of reusable packaging and refillable groceries for a mainstream audience.

Zero waste online supermarket Good Club has rebranded to Dizzie with the help of creative agency Nice and Serious. Founded in 2019, the retailer specialises in ethical and sustainable groceries, offering customers an easy way to minimise the impact of their purchases.

As Good Club has grown and its ambitions have changed, the team commissioned Nice and Serious to find a look and feel that was more upbeat and eye-catching, and the updated visuals are certainly hard to ignore. A bold primary colour palette of pink and red gives the brand a sense of fun and friendliness, while secondary colours, such as blue, purple and yellow, add extra vibrancy to packaging and imagery.

This palette is accompanied by an array of endearing illustrations by artist Anthony Orozco that include silhouettes of refillable food items on pot labels, and a cast of playful brand mascots composed of the pots themselves. Encouraging potential and existing customers to utilise Dizzie’s refill options – a core part of the company’s mission and a bigger focus this time around – was one of the main objectives for Nice and Serious.

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Credits

Client: Good Club

Agency: Nice and Serious

Source: Creativereview