BK Uses the Whopper’s Striped Pattern to Mock Its Competitors

In a new campaign by BBH agency, fast-food chain Burger King decided to (once again) troll its competitor(s). Only this time, it’s not via an army of scary clowns nor by getting dressed in white sheets to resemble a silly ghost to mark Halloween. Instead, the brand stripped its Whopper down to the patty and used the famous flame-grill lines found on every burger to not only tease its rivals but also to remind consumers that these lines are “what makes the Whopper taste far superior to rival burgers.”

The new OOH campaign, simply titled “Grill Lines,” puts these stripes in the spotlight, Burger King highlighting that it is not just the burger the only icon of the brand but the grill lines as well, as these are part of a Whopper’s essence. Taking shape while going through the flame grilling process — a cooking technique Burger King has been doing for about seven decades — these lines are finally getting the attention they deserve, on the UK streets and in a Burger King restaurant.

Click here to see the full article

Credits

Client: Burger King

Agency: BBH Agency

Source: Branding.news