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Mission Milano

2010-06-02T13:52:05+00:00

Mission har vært i Milano og blitt inspirert!
Vi har tatt 100-vis av bilder, kjøpt 2 kameraer og flere design bøker, besøkt B&B Italia, en av Italias hvis ikke verdens ledende møbel-
produsenter, drukket god vin, opplevd live Gothan Projects Tango 3.0 med Prosecco i plastglass og mye mye mer...
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Alle kunder kan glede seg, vi formelig strutter av nye ideer!
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Trippelseier til Mission!

2009-10-15T12:01:22+00:00

For første gang i Norge er designeffekt blitt målt og landets mest lønnsomme designprosjekter er kåret. På Næringslivsdagen torsdag 15.10 ble vinnerprosjektene presentert, hyllet og applaudert!
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Hva er Design Effekt?
Design Effekt er en designutmerkelse som deles ut til både bedrift og samarbeidende designer/designbyrå for et spesifikt prosjekt. Mission har fått denne utmerkelsen sammen med 3 av sine kunder; Expo Nova, Akademika og Norheim.
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Akademika
Norheim
Expo Nova

Akademika vant

2009-10-15T11:40:40+00:00

Utfordring – ny konkurranse
Bransjeavtalen som sikret Akademika enerett på salg av fagbøker til Universitetet, opphørte i 2003. Inntil da var de i en tilnærmet monopol-
situasjon, uten fokus på markedsføring eller utvikling av butikkene. Da de over natten fikk alle de andre store bokhandlene som sidestilte konkurrenter, så de at de manglet mye på å være en profesjonell retailaktør.
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Løsning – en rød utfordrer
Reposisjoneringen av Akademika begynte med blanke ark. Bare navnet Akademika ble beholdt, mens en helt ny visuell identitet ble utviklet. Den hadde fokus på kjernen: fagbøker. Akademika ble utviklet fra å ha vært en fagbokhandel for de få til et sted for inspirasjon for alle – fra en passiv aktør til en aktiv utfordrer. Den nye, tydelige og seriøse profilen preget alt av grafisk materiell eksternt og internt i butikkene, som ble organisert som dynamiske kunnskapskilder.
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Norheim vant

2009-10-15T11:40:28+00:00

Ufordring – tilfeldig og sovende
Norheim var en av Gresvigs egenproduserte linjer, og en fantastisk merkevare som ikke hadde fulgt med i timen. Norheim ble noe tilfeldig benyttet på forskjellige tekstiler og fottøy, og trenden mot mer tekniske sports- og fritidsklær hadde påvirket salget negativt. En helhetlig merkevareplattform manglet, og Norheim som merke var i ferd med å tømmes for verdi.
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Løsning – revitalisert kjærlighet
Norheim har stått sterkt i norske hjerter, med solide bånd. Alle hadde gode minner og assosiasjoner til Norheim fra oppveksten. Ny og tidsriktig pakningsdesign ble utviklet med basis i de nostalgiske verdiene som lå der. Mangfold og allsidighet var sentrale budskap, koblet med merkets historiske posisjon. Den nye identiteten ble implementert på klær, fottøy og utstyr gjennom blant annet etiketter og merkelapper i tillegg til pakningsdesign.
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Expo Nova vant

2009-10-15T11:40:17+00:00

Utfordring – stagnasjon og utydelighet
Etter mange år som ledende leverandør av moderne kvalitetsmøbler og interiør, var Expo Novas egen merkevare i skyggen av merke-
varene de solgte. Mange hadde oppfatningen at Expo Nova var dyrere enn de faktisk var. Den visuelle identiteten trengte oppgradering og justering, også i forhold til å gi riktige prissignaler.
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Løsning – tidløs i front
En strategisk prosess ble igangsatt for å utvikle et uttrykk som ga de riktige signaler, som bygget på den solide tradisjonen men som tilførte nye verdier og budskap. En solid merkevare-
plattform ble etablert for å gjøre Expo Nova lett gjenkjennelig. Logoen var den eneste som hadde sterk gjenkjennelse hos målgruppen, så den ble beholdt men modernisert. For første gang ble et helhetlig visuelt uttrykk definert i minste detalj, både for butikk og all markedskommunikasjon.
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Big in Japan

2009-08-17T14:44:30+00:00

Since Mission started we have contributed in several books about design and branding. The last ones is two books about identity design and branding and they're both from Japan!

Branding by Color covers the use of color in brannding and identity designs. The chapters are color coded, of course. We are amongst very few companies that are not form Japan and are represented with four projects. The books is also available at Amazon.

The other book is called Identity Designs and contains mainly identity work from Japan, with a few exceptions. Amongst them our two projects for Heyerdahl and Lund+Slaatto.

Powered by Nature

2009-06-04T14:54:30+00:00

Nature has always been a great source of inspiration for designers, the Powered by Nature exhibition presents the results from over 20 Norwegian design agencies and designers – including Mission. Mission’s entry takes its inspiration from Paganism where mystical creatures come together to celebrate nature and its sensual beauty – we called it Wild Life and collaborated with Photographer Pål Laukli to bring the idea to life. It’s been a great experience for us with the work gathering much attention – several clients have been requesting prints, and the images were recognised with a Silver Award at Visuelt 2009. The exhibition runs from 3rd of June to the 23rd of August – if you’d like to see for yourself.

Congratulations to Heyerdahl!

2009-05-15T14:07:55+00:00

Heyerdahl Jewelers has won the first ever award for Næringslivsprisen with a new identity designed by Mission.

The jury's citation:
" Heyerdahl is a retailer in the jewelery sector who has consciously invested in a new standard for the use of professional design services in an industry that has shown little development for many years. Through its new visual identity Heyerdahl demonstrates courage to challenge the established order within a market experiencing decline. The Identity is contemporary and considered, while preserving established industry traditions. Heyerdahl is a brave company that challenges the visual expression of the traditional market, and simultaneously creates a good foundation to establish new markets abroad. "

Silver at Visuelt

2009-05-15T14:20:54+00:00

May 8th Mission won 2 Silvers and a diploma in Visuelt, Norway's biggest competition for Graphic Design. We’re really proud, it's a good feeling to see our hard work recognised:

Silver: Bautas Identity Big
The jury's comments: "A refined profile with a raw and masculine expression. Impressive photography and uncompromising layout. A good example of an identity built on more than a logo!"

Silver: Mission's own promotion
The jury's comment: "Mission and Pål Laukli have created a mysterious universe. Mystical, dark and beautiful."

Diploma: SpareBank 1 signage programme
The jury's comment: "Impressive implementation of a comprehensive signage programme. Exciting interplay of two-and three-dimensional shapes."

Design gir effekt

2009-03-31T13:18:53+00:00

I Mission har vi alltid hatt et sterkt fokus på å dokumentere resultater knyttet til våre designprosjekter. Det kan være enten en vekst i omsetning, økt lønnsomhet, en tydelighet på retning, verktøy for økt inspirasjon, eller rett og slett å være et virkemiddel til å bygge kultur internt i bedriftene.
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De fleste av prosjektene som vi viser til på våre hjemmesider har vi dokumentasjon på, og når Norsk Designråd nå lanserer Design Effekt 09 hilser vi prisen velkommen. Prisen i seg selv er ikke viktig, men derimot det at vi gjennom en slik pris kan bidra til å vise verdien av design. Økt dokumentasjon gir økt læring, og dermed også økt verdi.
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Design Effekt er utviklet i samarbeid med britiske DBA, som har arrangert Design Effectiveness Awards i over 20 år.
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Bronse til Damian

2009-03-31T13:21:32+00:00

For litt over ett år siden ble den nye identiteten for Bautas lansert, og sammen med den utviklet vi også en kampanjeidé med mål om økt oppmerksomhet og økt tydelighet på den nye posisjoneringen for Bautas.
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Damian Heinisch ble valgt som fotograf, og hans innsats har vært avgjørende for hvor vellykket den nye identiteten har blitt. Vi er også veldig glade for at Damian nylig ble belønnet med bronse i kategorien næringsliv, i fotokonkurransen Utsnitt. Utsnitt er Norges mest prestisjefylte konkurranse innen kommersiell fotografi. Les mer om konkurransen her.
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Gratulerer så mye, Damian!
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Norheim størst

2009-03-31T13:13:35+00:00

I 2004 satte vi oss ned sammen med ledelsen i Gresvig, for å diskutere hvordan vi kunne få Norheim tilbake som ledende sportsmerke i Norge.
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Norheim ble relansert i 2005, og resultatene har ikke latt vente på seg. Norheim er nå merket med størst omsetning av alle sportsmerker i G-Sport. Omsetningen har fra 2006 til 2008 vokst med 60%, og lønnsomheten er kraftig forbedret. Kjennskapsmessig ligger Norheim blant de fem mest kjente sportsmerkene, på tross av at distribusjonen er kun gjennom G-Sport. Resultatene har klart overgått målsettingene, og Kjetil Løken, markedssjef i G-Sport sier: ”For Norheim betyr design alt!”.
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Se mer om prosjektet her.

Nye muligheter

2009-05-13T14:54:52+00:00

Vi har tidligere vist til britiske Design Council og deres artikler og studier om hvordan design kan bidra til å skape effekt og varige verdier. Storbritannia er også hardt rammet av finanskrisen, og Design Council har derfor samlet en rekke cases og artikler på sine nettsteder. Artikler som skal gi inspirasjon og nye ideer til hvordan design kan møte en tøffere hverdag. Her kan du lese mer om Virgin Atlantic, Net-A-Porter, Thistle Hotels, og en rekke andre.
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Det er lett å la seg fange i en negativ spiral av pessimisme. Derfor kan det være verdt å lese mer om hvordan andre tenker. Som blant annet uttalelsen fra Intel: "A difficult economic environment argues for the need to innovate more, not to pull back." Klikk på denne lenken for å gå til Design Councils sider.
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Vi håper også at vi gjennom våre cases her på disse sidene evner å vise at design bidrar til å

Symbol for forandring

2009-03-31T13:16:40+00:00

Mange har med fascinasjon sett hvordan den nye presidenten i USA ikke bare har lovet noe nytt, men også levert på sitt løfte. Allerede før innsettelsen. Måten han har ført kampanjen på har vært banebrytende, og er vel dokumentert i mediene. Flere politiske kommentatorer hevder at han har revolusjonert det politiske bildet og demokratiet, gjennom bevisst bruk av nye medier og merkevaretenkning. I spissen for kampanjen står en logo, selve symbolet for håp og forandring.
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”Det er mange meninger om dette symbolet, men det vi faktisk må respektere er at det fremstår som svært radikalt og annerledes, sett i lys av hvordan tidligere kandidater har kommunisert,” uttaler Karl Martin Sætren og Hege Homstvedt, senior designere i Mission. ”Det er enkelt og tydelig. Det visualiserer godt hva som er hans budskap, nemlig håpet om en lysere fremtid og begynnelsen på en ny dag i amerikansk politikk.”
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Språk bygger identitet

2009-03-31T13:16:51+00:00

Hjernen sorterer inntrykk og budskap visuelt. Derfor er design et kraftfullt verktøy i merkevarebygging. Tekst kan ytterligere forsterke identiteten, ved å gi merkevaren et tydelig språk. Dette kan du nå få hjelp til av vår erfarne og allsidige tekstforfatter. Trenger du hjelp til å skrive tekster til ulike kanaler, annonser, presentasjoner og web? Eller kanskje bare en kjapp tekstvask? Her er noen eksempler på situasjoner der vår tekstforfatter kan hjelpe deg:
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Hvor bevisst er du på merkevarens personlighet når du skriver en tekst til en brosjyre? Bruker du et språk som er enkelt å forstå for leseren, eller lar du deg lett fange opp av språket i bransjen? Tør du være tydelig og direkte, eller har du lett for å skrive lange og omstendelige tekster? Kunne du gjort det lettere å lese tekstene ved å bruke ingresser, eller utheve enkelte avsnitt?
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Offensive broker

2009-01-28T16:58:45+00:00

The leading real estate broker in Norway, EiendomsMegler 1, does not let the market uncertainties change the way the work. On the contrary. Marit Låtun of EiendomsMegler 1 says: "We think long term and look upon what is happening as a market adjustment. It is precisely because many buyers and sellers of property and real estate now are unsure that we need to come forward as secure, safe and solid."
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Earlier this year EiendomsMegler 1 was ranked as the best broker in Norway, in a test by The Norwegian Consumer Council. 1000 projects were followed during a two month period, and EiendomsMegler 1 tok top position on the list of 100 companies evaluated. Criteria were tempo, price achieved, and marketing. "The test was a confirmation that what we do is right, and that is what we shall stick to.

Easier and effective

2008-12-08T16:03:09+00:00

Simply put, Mission iBuilder is a tool for e-mail marketing. An e-mail marketing tool is not all that unique. But, it is the simplicity, stability and smoothness of this tool that makes it valuable. So valuable that the developer, Vertical Response, is ranked as one of the fastest growing companies in USA.
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Mission is the only Norwegian partner for Vertical Response, and Mission iBuilder is the tool. Expo Nova is one of the clients using the system, with great results. Invitations, newsletters and campaigns are easy to manage and update, and organising the various customer groups is simpler. Recently they achieved 50% click-through rate and 15% response on a mailer. With iBuilder campaigns are easier to implement and simpler to evaluate.
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Mission at Seminar

2009-01-27T09:47:42+00:00

15. October 2008 ANFO (Association of Norwegian Advertisers) arrange "The Great Day for Advertisers", DSAD08, for the third consecutive time. This years topic is "change", with reference to how society changes around us. How do we act on the technological shifts? What happens when consumers increasingly take over the market power? Do we as advertisers foresee well enough the opportunities given to us?
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Mission was asked to present the SpareBank 1 repositioning case, and Bård Annweilers seminar is entitled "Position yourself before the market does it!". With reference to the extreme happenings in the financial markets recently, his seminar is even more relevant and interesting to hear.
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SpareBank 1 has researched the changes in brand perception,

Market plan 2009

2009-01-27T09:48:09+00:00

The big brand suppliers have all well implemented processes for developing their marketing plans. Some carry out Business Review Processes as a central part of managing their business, doing continous evaluations and adjustments ensuring that they constantly have the right focus on actions and activities. The principles of such processes are important to all companies, big or small. The intention is to ensure correct focus and maximum return on marketing investments.
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Are the objectives measurable? Are the target groups described and decided upon, and what consequences to this give to the action plan? Are you convinced that the activities proposed will contribute to reaching the objectives? Are sales and marketing strategies integrated?
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Several of our clients are well on their way in developing their market plans. For several of them we are asked to run the process, while we for others are asked to participate in parts.

Pininfarina

2008-12-05T16:29:23+00:00

For inspiration and new ideas we all benefit from looking beyond our own borders.
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Visiting Pininfarina in Turin recently we got valuable insight into how design consultancies may become better partners with their clients. Sharing risks and benefitting from the results are key elements of a good partnership. Pininfarinas partnership with Ferrari is probably the best known case, having designed some of their most renowned cars for more than 35 years.
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It was also useful to learn about their processes, how they gain insight to their own work, ideas and implementation.
Prosessene er

Gathering at Stratos

2008-09-24T15:11:17+00:00

Yesterday, Wednesday 21st of May, around 100 friends of the house gathered at Stratos - this fantastic restaurant on the rooftop of Oslo - to get an insight into the SpareBank 1 process as well as meeting up with collegues and partners. In addition to a great speach from Annette and Roald from SpareBank 1, Erling Dokk-Holm also shared his thoughts on identity and design. And, DJ Final showed us why he is ranked as one a top-class DJ.
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Thanks to everyone there, that helped make the evening great.
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Mission Berlin

2008-09-24T15:11:38+00:00

Mission was asked to participate in a graphic design exhibition in Berlin - "Naturschauspiele - Norwegian Graphic Design powered by nature". Two projects were presented. One was a packaging project for Ulvang. The other was an experimental project togheter with the photographer Pål Laukli.
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The exhibition runs from 1. May to 15. June at the Royal Norwegian Embassy in Berlin.
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Take a look at the concept here.
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Two to Mission

2008-09-24T15:11:57+00:00

We are happy to welcome Betina Rondan and Martin Lundquist to Mission, Betina as Account Manager and Martin as Account Director.
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Betina earned her business degree from both Australia and USA. Before joining Mission 1st April, she has worked with both Statoil Retail and Visma. In short time she has taken responsibility for important projects in Mission, amongst them for Bautas.
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Martin has more than 15 years experience with media, brands and communication. Since 2001 he has had various management responsibilities in Statoil, most recent years as Brand Manager.
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We are very happy to have you with us, guys!
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SpareBank 1 renewed

2008-09-24T15:12:20+00:00

The launch of the new visual identity for SpareBank 1 took place from 4th to 6th April. 5 500 employees across Norway attended the various launch presentations, a launch that marked the conclusion of nearly one and a half years intensive work.
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In 2006 Mission was hired to evaluate and renew the identity, a process that has encompassed both the development of new logo, new signage solutions, new tone-of-voice, and the redesign of all elements related to the visual identity.
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A number of other companies were involved in the implementation. Dinamo was hired on advertising, Bekk Consulting on web, Innoventure on card design, Focus Neon on signage, etc.

Happy new year!

2008-02-29T11:52:51+00:00

2008 has just begun, and we wish to thank everyone for an exciting 2007.
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We are proud of what we have achieved on behalf of our clients. Expo Nova continues with a steady growth, and NAF have been able to turn around and experience membership growth for the first time in 15 years. We are also proud of the creative awards and recognition we receive. It shows that our philosophy is respected among our peers.
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We welcome our new clients, such as OBOS, Bautas and Aspiro. We will ensure that existing and new clients will continue to experience our dedication to strive for great results on their behalf.
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Due to increased activity in 2007 we have strengthened our team. Philipp Zurmöhle has started as web desginer, and in short time

Packaging that sells

2008-09-22T13:55:40+00:00

In September Axellus launched Möller's Tyggekapsler (chewing capsules). Two months later it has already become one of the top selling products within its category. ”We are very pleased so far, as it is a challenge to establish a product in our category," comments Benedikt Næspe, Brand Manager with Axellus. ”Consumers habits are dificult to turn around, but we have here reached a very high figure on trial purchases."
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It was not until approximately one year ago that new technological developments made it possible for Axellus to fulfil their idea of launching a true kids product. The biggest challenge with the packaging design was communicating the positive effects that cod liver oil has on kids intellect and abilities to concentrate.
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”The design needed to be appealing, without becoming too childish," Næspe continues. "We

Thommessen no. 1

2008-09-24T15:09:52+00:00

We congratulate our client, the law firm Thommessen, with the award "Scandinavian Lawfirm of the Year" by Chambers & Partners. The Chambers Awards is a prestigious international lawfirm ranking. "We received the award with pride," Director of Marketing Nadin Haugerud comments. "It is especially important in terms of our international activities, as the Chambers Awards plays an impotant role in clients choice of lawfirm partners."
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Seven Scandinavian lawfirms were nominated to the Chambers Awards 2007, and Thommessen was ranked number one in eight of the ten categories. Earlier this autumn Thommessen was given top score in an informal ranking of lawfirm websites, done in one of the major business newspapers in Norway (Finansavisen)
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Mission in Logo

2008-09-24T15:10:21+00:00

This autumn Laurence King published the book "Logo" and Mission is represented with nine projects.
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"Logo" is by the international design community considered to be a logo-bible, and Missions strong contribution is a strong acknowledgment to its work.
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The book contains 1300 logos, both for global brands and for lesser known brands. The logos are grouped according to their focal form, symbols and graphic assosiations in 75 categories. As Michael Bierut in Pentagram comments; "The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us."
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Trouble for Høyre?

2008-01-08T11:55:18+00:00

Just before the Norwegian local elections in September, Høyre (the Norwegian Conservative Party) experienced a series of incidents that hurt them on the polls.
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Øystein Aurlien reflected on these incidents in an article that was published in the main Norwegian financial newspaper (Dagens Næringsliv). His reflections were based on established principles for identity development and management, aguing that Høyre will struggle in achieving their ambitions unless they start making some serious changes.
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If you want to read the article (in Norwegian), click on the link on the right to open it as a PDF.
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Growth for NAF

2008-09-24T15:10:56+00:00

Most membership organisations have later years experienced difficulities in attracting new members. So also NAF (Norwegian Automobile Association).
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NAF realized that significant changes were necessary to turn the negative trend. A new, offensive strategy was chissled out to reposition the organisation. The extensive work to change the identity started, and in february 2006 it was launched.
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18 months later NAF can look back at its first period of membership increase in 15 years . A net increase of 20 000 members gives the organisation strenghtened confidence and renewed hope for the future.
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How to choose

2008-01-08T11:41:58+00:00

During the spring there was a media debate related to clients agency expectations in account competitions.
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Instead of joining the negative critique, Øystein Aurlien gave some initial recommendations and hints to clients starting out the process of finding their new design partner. The article was published on the web site of Kampanje mid-June.
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You may read the article (in Norwegian) here.
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Expo Nova wins two

2008-01-28T16:30:48+00:00

Mission recently received two awards (the Norwegian Visuelt Awards) for its work on a catalogue for Expo Nova.
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"We are very pleased with the awards, primarily as this is an acknowledgement for the manner in which we continuously manage to create value for our clients," Bård Annweiler comments. "We have worked with Expo Nova for several years, and we are very pleased that we continuously manage to create good results."
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Since the launch of the new Expo Nova identity in 2004, they have experienced an 27% annual increase in turnover.
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See also Expo Nova retail identity

Mission says hello

2008-04-24T11:36:58+00:00

More Ways of Saying Hello, is a new book about businesscards and all the posibilities and creative solutions in this limited format. It's the second book with this topic and Mission is in both of them!
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Read more at laurenceking.co.uk
Or buy it yourself at Amazon.com
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Lund+Slaatto renewed

2008-04-24T11:37:21+00:00

Mission has developed the new visual identity for Lund+Slaatto Arkitekter, a leading Norwegian architect company.
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See also Lund+Slaatto identity
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Two new missionairies

2008-04-24T11:37:47+00:00

We have strengthened our staff with two new designers and are happy to welcome Tina Iversen and Ian Bennett to Mission.
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Tina Iversen recently worked at Cobra. She graduated from The Academy of Arts in San Francisco and also completed work experience there (both from A Day in May Design and Elixir Design). In Norway Tina has worked with clients such as Telenor, Schibsted and PhotoCure.
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Ian Bennett is our new Englishman and has a degree from Nottingham Trent University. He has several years of experience from both British and Australian agencies, working with clients such as BBC, Dyson, Barclays and Orange.
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Color Line to Mission

2008-04-24T11:38:13+00:00

Color Line continues their offensive strategy in creating totally new ferry concepts. SuperSpeed is their latest project, and Mission has been hired to develop the new identity for the concept. The first of two ships is to be launched in December 2007, between Larvik and Hirtshals.
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With this project Color Line confirms their ambitions and ability to provide the market with new solutions. They see the potential in meeting new market needs with totally new concepts, and prove this with the investments they make.
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New chairman

2006-10-24T14:58:54+00:00

Former MD and partner of Rose & Hopp Design, Magne Hopp, is new partner and chairman of the board at Mission.
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"Mission has been responsible for some of the most exciting identity projects in Norway recent years, and the results they have delivered are impressive," Magne comments. "The reason why I now want to take a part of this is the great potential I see in developing this further."
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”The Norwegian design business needs to be clearer in proving the value of their contribution, what design does for business. In addition to creating great design, we will show our value in organising identities and managing the brands as part of the design process. We have the competance, people and tools to do this."
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SNITT on Mission

2008-04-24T11:38:31+00:00

SNITT is the leading Norwegian magazine for graphic design (in fact it’s the only magazine for graphic design, but anyway …). The last issue features a 6 page article on Mission. Readers are presented with an insight into our history, philosophy, people, plus some new work from the studio. Check it out.
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To subscribe to SNITT, visit the hompage for Grafill.
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Mester Grønn to Mission

2007-03-30T10:52:40+00:00

Mester Grønn is a nationwide chain of 70 florists, the first store opening up in 1983. In October 2005 Mester Grønn received the award "Annual Retailer 2004" during the Conference for Shopping Centres. The retailer also enjoys international recognition for its concept. Experiencing growth they still acknowledge the need for continuously revising their brand, making sure they stay ahead.
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Mester Grønn recently hired Mission to help them renew their retail identity. We welcome them and look forward to taking on the challenge.
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New Mac Designer

2006-05-12T14:55:02+00:00

Mission Sprint continues to develop with the recruitment of Åsa Drugge. She joins as a Mac Designer and will help to evolve Mission Sprint further working with clients such as Datakortet, Eurojuris, Expo Nova, LHL, NAF and NHH (Norges Handelhøyskole) who have all been quick to adopt the Mission Sprint service.
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Åsa has previously worked at Scandinavian Design Group and Arctic Paper.
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Welcome to Mission, Åsa!
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NHH sets record

2006-12-18T16:42:55+00:00

The number of applicants to Norwegian universities has shown a decrease this year. However, NHH experiences a 6% increase in applicants holding NHH as their top priority. Also, NHH sets a record by having a 40% share of female applicants.
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The campaign for the Bachelor program is the first initiative from NHH where the new graphic profile has been used.
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See also NHH Print
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Retail award to Mission

2006-12-18T16:42:18+00:00

In the Norwegian Retail Awards Mission today received the acknowledgement - as the only retail concept - for the work done with the Akademika chain. This award comes in addition to the Award for Design Excellence, received in December 2005 from the Norwegian Design Council.
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The jury emphasised how the concept showed an innovative and fresh approach to retailing. The Retail Awards is an annual competition, focussing on the creativity and results in retail communication.
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See Akademika Retail Identity

NAF changes gear

2006-12-18T16:41:52+00:00

Mission has repositioned NAF (the Norwegian Automobile Association) to meet the organisation’s ambitions to increase membership. The positioning centred around the concept of mobility reflects NAF’s broader service and communicates more towards families. The brand identity has been developed to create a clearer and more tangible expression of NAF whilst building on their 80-year heritage.
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“In the past people only encountered NAF when something went wrong with their car, obviously this is infrequent, but still a negative experience. NAF’s service has more to offer, by adopting the brand idea of “mobility” members and non-members will get to experience more of the positive aspects of motoring.” Comments creative director, Gary Swindell.
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See the NAF identity.
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New Design Assistant

2006-03-16T12:55:14+00:00

Mission welcomes Philipp Zurmöhle as our new Design Assistant. Philipp comes from Hanover Germany where he studied communication design at the University of Applied Science & Arts. He has previously worked at various German agencies and joins us from his studies at Hiroshima City University where he studied design and continued to polish up his Japanese!
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New web site for Damian Heinisch

2006-02-27T14:05:26+00:00

Damian Heinisch is one of the best commercial photographers working in Europe. He has won several awards including gold at Utsnitt for 4 years in a row and his work has been featured in several books and exhibitions. In addition to his commercial work he has been developing more personal projects such as the film Pylod, which has been shown at film festivals worldwide.
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His new site presents both his commercial and more personal projects and the site will build into an ongoing archive of his work going forward.
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Check out www.damianheinisch.com
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Senior designer wanted

2006-05-23T16:56:51+00:00

Senior Designer
Mission is looking for a talented graphic designer to join our team. If you have minimum 5 years experience working with packaging or corporate brands and are a talented and ambitious thinker then you could soon be part of our growing team. You will be instrumental in the creative process and work directly with clients, so excellent presentation skills are necessary.
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We can offer you a fun and engaging environment with talented people to collaborate with, a broad range of design challenges and interesting clients to develop.
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Please send your CV and a pdf of your work to gary@mission.no
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Henrik Bjørnstad

2006-09-25T13:44:51+00:00

Wednesday 1. February was the launch date of henrikbjornstad.no, the new web site for the first Norwegian golfer to take part in the PGA tournament. The following day Henrik Bjørnstad succeeded on the first round of FBR Open, one of the PGA's most popular tournaments, finishing up on a 7th place.
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Mission is proud to work with Henrik Bjørnstad and his manager Jan Ove Nystuen. The web site was presented on various news sites this week.
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We wish Henrik all the best!
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See Henrik Bjørnstad Web
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Mission featured in Page

2006-03-21T15:49:29+00:00

Thanks to the team at Page for including us in their article about the growing interest in the Norwegian design scene. Akademika, Expo Nova and Innovation Norway projects were all included and we picked up some good dialogue with designers down there. Danke schön!
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Oxigeno, a new fitness brand

2006-04-28T10:39:34+00:00

Mission has created the positioning and identity for Oxigeno a new fitness and training centre to be launched in Oslo today. The centre will provide a unique range of training programmes and facilities.
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“Mission’s help has been invaluable in building a unique position. Our brand identity has attracted a solid membership base before we’ve even opened for business which is an achievement in itself,” comments Oxigeno managing director Rune Henrichsen.
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Congratulations to Akademika

2006-02-20T15:27:23+00:00

The Akademika retail identity designed by Mission has been recognised with the Design Excellence award by the Norwegian Design Council. The awards are jugded on both creative and performance criteria. The jury commented that "Mission has produced thorough work to create a strong and clear profile which differentiates Akademika from other bookstores:" Akademika is the 6th client to receive this award in three years.
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See Akademika Retail Identity
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Mission featured in new book

2006-02-16T11:48:52+00:00

Illusive is a new book on contemporary illustration published by Die Gestalten Verlag, featuring work from illustrators from around the world. Our illustrations for the Design Year identity are included. Check it out.
www.die-gestalten.de
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NHH appoints Mission

2006-02-16T11:46:44+00:00

Mission Design Agency has been chosen by Norwegian School of Economics and Business Administration (NHH) as the new partner on Branding and development of new visual identity.
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"Mission presented an impressive strategic analysis of the NHH core values and convincing propositions on how this should be integrated in the branding of NHH," says Asle Haukaas, director of information at NHH. "The people at Mission think integrated, holistic and targeted, which will be of great value to us in the time to come," he continues.
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In total 24 agencies sent a request to participate in the pre-qualifications. Of these, four were asked to make a presentation to NHH, the decision to work with Mission was unanimous.
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New identity for Akademika

2006-02-20T15:31:01+00:00

In August the Akademika chain of bookstores opened a new store in the new BI Campus at Nydalen (Oslo). Mission developed the retail identity for Akademika, as well as designing communication solutions for the new store.
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"The people at Mission were essential for the changes we have achieved. The process of developing the new retail identity was tough, but at the same time very exciting. Mission showed a persistence and dedication that we value highly. The new flagship store has become an icon for our future plans,” says Jon Samuelsen, Business Developer at Akademika.
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Mission in Melbourne

2006-02-16T11:50:12+00:00

Earlier this year Mission was invited by Renato Gallina design lecturer at RMIT in Melbourne to set a design project for the students. “We wanted to create links with Scandinavian design practices that were interested in supporting education. A former student told me very favourable things about Mission,“ comments Gallina. “Mission have shown open support in design education from the first time I approached them.“ The students were given the same brief that we received for Expo Nova and we have to admit the out come is impressive!
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Renato Gallina continues, “Whatever the results, the students have persevered and gained support and encouragement from Mission, the work is testament to their design aesthetic and abilities.”
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Design creates growth

2006-02-17T15:31:08+00:00

Mission consultant Øystein Aurlien has written the “Campaign School” feature in this month’s Kampanje. The 4 page article proposes that focused effort on design creates financial return, growth and long-term competitive edge.
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The increased interest that businesses show for design stems from the changes in their business environment. Increased media noise and new channels makes it tougher to reach their target groups. Design is becoming more recognized as a valuable tool for breaking through and delivering the ambitions set within the brand strategy.
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The article also puts forward seven criteria for good design, with several cases to illustrate. Finally, the article summarizes three British case studies documenting the effect of design.
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One of these looked into companies registered on the London Stock Exchange (FTSE) between

Hattrick in Visuelt

2006-02-20T15:33:57+00:00

In the annual Visuelt competition that was held recently, Mission won a gold medal in the Identity Design class – for the third year running! This year, it was the identity designed for the new National Museum that won the highest award.
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”Naturally, we’re very happy about this. Expectations are high for this type of project, so it’s even more gratifying that our work is recognised in this way,” says Gary Swindell, Mission’s creative director. In addition Mission won a silver for the new retail concept it created for Expo Nova, a diploma in the Packaging design category for Ulvang, a diploma for Expo Nova signage, and a diploma for the AFF Leader Bulletin.
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Mission redesigns Quart Festival

2006-02-23T12:21:16+00:00

The Quart Festival 2005 will be launched with a new identity designed by Mission.
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“The Quart Festival has previously won awards for its communication but now the expression has become fragmented. We wanted a more coordinated and contemporary identity,“ says the Quart Festival’s Toffen Gunnufsen.
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“We felt that the previous identity reflected the alternative scene in the 90’s. Quart has developed, we wanted to present a more cleebrational feel that reflected the broader programme that Quart has created,“ says Gary Swindell, Mission’s Creative Director.
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The National Museum, a new direction

2006-02-20T15:38:37+00:00

Mission has designed a new identity for the National Museum. The new identity signals the merger between Norway’s four major art museums and a new direction for the way the museum will present itself.
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Mission for Master-students

2006-02-17T15:39:03+00:00

Mission was invited to the Norwegian School of Economics & Business Administration (NHH) to hold a half-day design-lecture to the brand management students. As part of the Master-curriculum, NHH wanted us to give the students better insight into how leading design consultancies work in ensuring consistency and integration between brand strategy and design.
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We organized the lecture around the basic criteria for achieving success through design, examples of successful design communication and a presentation of case studies documenting the effect of design on various parameters.
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Thanks to NHH for the invite, it was a welcome initiative judging by the enthusiastic response we received.
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New consultant

2006-02-20T15:45:50+00:00

Mission welcomes Øystein Aurlien (39). Øystein started with us as Strategic Consultant on 1 March and brings with him a wide range of experience as both a manager and advisor in the fields of brand building, sales and communication.
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Øystein has 15 years of experience with both customers (TINE) and several of Norway’s leading advertising agencies (BBDO, Leo Burnett and Virtual Garden). At TINE, he was responsible for establishing Norvegia as a brand name, several innovation projects and the introduction of new integrated-communication methods.
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As a consultant, he has worked with companies in the fields of FMCG and Retail. Clients he has worked with include Statoil Detaljhandel (Retail Trade), Coca-Cola, Jotun, TINE, Narvesen, Intersport, Telenor, the Comfort chain, Ringnes and Nordea.
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Mission designs Design Year

2006-02-20T15:51:57+00:00

Norsk Form, the Norwegian Design Council and Innovation Norway have collaborated to form Designyear 2005 - a series of events, seminars and exhibits to increase awareness of design and the role it plays in society and business life. Mission has been appointed to create the event identity, web site promotional campaign and exhibits.
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Designyear 2005 will be Norway’s contribution to the ERA world design congress an international event to encourage new debate on design’s role within culture, business, politics and science.
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“Mission’s creative input and response has been a real asset to the project. It was necessary to develop a strong and simple symbol with potential to develop itself through the year, and work a link for all the activities” says Jan Stavik, adminitrative director of the Norwegian Design Council.
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Japanese Design Magazine

2006-02-17T15:40:42+00:00

We were happy to welcome some interesting visitor’s today. Professor Makoto Shimazaki and Takaharu Hirano were inviterd by the Norwegian embassy to learn more about Norwegian design, the visit to Mission is part of their background research for several features planned for the Japanese magazine Scandinavian Design. Watch this space for more news.
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Expo Nova nominated for the highest accolade

2006-02-17T15:41:07+00:00

Expo Nova’s retail concept designed by Mission is the only graphic solution to be nominated for the Norwegian Design Council’s top prize. The other nominees include: HÅG, Helly Hansen, Noral and L.K. Hjelle.
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The “Hedersprisen” is the Norwegian design industry’s Oscar, given to designs that distinguish themselves both on performance and creativity. The prize is presented on November 25th. The Mission crew keep their fingers crossed until then.
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Two golds at Visuelt

2006-02-20T16:14:51+00:00

This years Visuelt awards was a cause for celebration. Mission collected five prizes in total including two golds. We were awarded prizes in the following categories: gold in open class illustration for Pål Laukli, gold in identity design for Pål Laukli (pictured), diploma in identity design for AFF and diploma in signage for AFF. We’re also proud to have won a diploma in screen based visual communication for Innovation Norway – our first motion graphics award!
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Pål Laukli gets a new profile

2006-02-17T15:43:10+00:00

“The last thing I want is some minimal, sophisticated bullshit,” was Pål’s brief. That was good enough for us so we took it from there, collecting elements from things that Pål has a passion for. Then we printed it in “minimal” day-glo pink on “unsophisticated” pulp board.
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Global identity for Innovation Norway

2006-02-16T11:36:47+00:00

The four organisations The Norwegian Tourist Board, The Norwegian Trade Council, The Regional Development Fund (SND) and The Government Consultative Office for Inventors (SVO) have merged to become one organisation, known as Innovation Norway.
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Mission has designed their new identity based on the organisation’s vision, “local ideas – global opportunities”.
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“We’ve received positive comments from several top politicians in the Norwegian Government”, says Head of Information in Innovation Norway, Per-Arne Turftin. The new profile will be implemented in 34 countries World Wide.
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Mission in Idea Magazine

2006-02-17T15:43:37+00:00

The latest issue of Idea (302) focuses on graphic design in Scandinavia. The article by Reidar Holtskog covers the history of Norwegian graphics through to present day featuring Nico Larsen, Oslo Collective, Bleed and yours truly – Mission. Check it out.
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"Norwegian Design" designed by Mission

2006-02-17T15:43:57+00:00

Mission has designed the 2004 Norwegian Design Book. The book, published by Young Rascal, is a who’s – who of design in Norway.
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"Norwegian design has great export potential therefore this book is very important", comments Jan Stavik MD for the Norwegian Design Council.
Norwegian Design 2004 is available from all good bookshops throughout Scandinavia, UK and the US.
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Congratulations to AFF!

2006-02-17T15:44:15+00:00

AFF were awarded the prestigious Design Excellence award last night for their new corporate identity designed by Mission.
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The Award for Design Excellence is the leading award for design in Norway. Its purpose is to promote design as an important service within marketing and communication. The award is given based on recognition for design quality and a visible proof that companies and designers have jointly developed an outstanding result.
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This was Mission’s fourth Design Excellence award in 2 years.
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Topp 1000 websider

2006-02-13T22:44:55+00:00

Hvis du leser dette, er du antakeligvis kjent med Mission og vår webside. Men hvis du har et ønske om å se 999 andre gode websider, bør du ta en titt på boka ”Taschen’s – 1000 Favourite Websites” av Julius Weidemann. Boka er å få kjøpt i bokhandlere hvor designbøker selges.
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AFF is developing leadership

2006-02-17T15:45:08+00:00

AFF is the most established centre for leadership development in Norway. To consolidate their posistion a new visueal identity has been implemented. AFF’s philosophy is based on self-development throught sharing insights and experience with others, the new identity expands on this direction.
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“Through this initiative we want to present AFF as an innovative and change oriented organisation. Good leadership is to know who you are, what you stand for, and know what you have to offer. We’ve taken our own medidicine I order to stengthen our brand,” says Atle Jordahl, managing director of AFF.
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Mission expands production

2006-02-17T15:48:15+00:00

Mission has hired Steinar Danielsen to increase our services in digital branding.
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Over the last seven years Steinar has worked with 3D, animation and web for several of the biggest brands in Norway. He has already made brand animations for both EDB Mission expands production and AFF, in his short time with Mission.
Great to have you with us Steinar!
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Mission wins 2 golds at Visuelt 03

2006-02-17T15:46:46+00:00

Mission was awarded 2 golds at last nights Visuelt 2003 design competition.
Our work for Jazzland Sessions took gold for best poster and our profile for Kitchen Reklamebyrå took gold in the best corporate identity - making it 3 design awards for this project in the last 6 months.
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Congratulations also go to Damian Heinisch who received a diploma for his images for the Kitchen identity - well done Damian!
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LHL celebrates with a new design

2006-02-17T15:49:23+00:00

LHL (Norwegian Association of Heart & Lung Patients) launched its new identity on monday at the opening of the Rørås rehabilitation centre.
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The new identity which hasn’t been changed for 30 years, has been developed to up-date the brand and to unify its various organisations and institutions.
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“LHL is the largest patient organisation in Norway. To keep this position, reach new goals and solve our tasks, we need to reach a higher number of the population, the new identity helps us achieve this,” says Secretary General Finn Grønseth.
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Mission wins second award for kitchen

2006-02-17T15:54:12+00:00

Gullblyanten 2002 awarded Mission its second prize for the identity for ad agency Kitchen last night. The design was recognised with a design excellence award by the Norwegian design council last November.
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World's first ice recording

2006-02-17T15:55:27+00:00

Jazzland Recording’s new release “Iceman Is” by Terje Isungset is the world’s first production recorded in a studio made entirely of ice. The unusual environment was a natural choice for the design of the CD. All instruments have subsequently melted!
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We got 3 design excellence awards!

2006-02-17T16:16:12+00:00

Congratulations to Jotun and Kitchen for receiving the Norwegian Design Council’s prestigious Design Excellence Award last night. The awards are appointed annually to companies recognised for their outstanding use of design as a strategic business tool.
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In addition Mission’s own identity was recognised with an award.
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Mission features in Visuelt

2006-02-17T16:15:09+00:00

Visual communication magazine Visuelt features an interview with Mission creative director Gary Swindell. The article presents work from Mission and overs our first year as a new design agency.
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Visuelt is available through Grafill.
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New Kitchen

2006-02-17T16:14:43+00:00

The new Oslo-based advertising agency Kitchen has just released their new identity, designed and produced by Mission.
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Kitchens creative director Bendik Romstad comments: "Kitchen has produced a dynamic and demanding design which perhaps wasn't the most obvious, but which expresses Kitchen and the way we work. The design is simple, combined with small surprises that bring an extra dimension to our communication."
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Easypark releases new identity

2006-02-17T16:14:15+00:00

Easypark is a new payment service utilising mobile telephone technology to pay for parking. Our challenge was to consilidate their personality through a new identity and increase awareness.
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"With the help of Mission we have managed to inject some real spirit into our service. The response has been fantastic, with subscriptions already increasing," says Tor-Andre Grenersen, Director of Sales and Marketing.
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The identity will be implemented through Norway and Denmark.
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Hege Homstvedt to Mission

2006-02-17T16:13:37+00:00

Hege Homstvedt has joined the Mission creative team. Hege studied design at San Fransisco's Academy of Art. On the return to Norway she joined Strømme Throndsen and later Union.
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Everybody at Mission wishes you a warm welcome, Hege!
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Jazid re-mixed by Mission

2006-02-17T16:13:14+00:00

Renowed Oslo club Jazid, returns with a new all day session called Jazid Re-birth. Re-birth presents some of the world's best DJ's in House, D&B and Hip-Hop, including Robert Owens and Carl Craig.
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Mission has designed the promotional material for the complete event.
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Mission identity wins gold in Visuelt

2006-02-17T16:12:23+00:00

Mission celebrated its first birthday in style last night as it took gold in the "Own profile" category at Grafill's Visuelt 2002 design awards last night. Notably the toughest thing for a design agency to produce is it's own identity, so to be awarded the top prize was a great honour. In addition we also won awards for our company typeface and the DNA13 identity. Congratulations also go to Mission designer Nicolai Schaaning Larsen in the Best student category. Nico's work for Diesel Style Lab took the top prize of Gold and the first ever Tank-prize sponsored by Tank. He's now nursing a killer hangover - nice one Nico!
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Mission wins international pich

2006-02-17T16:11:50+00:00

Mission has been appointed to create a new brand identity for Rakvere, Estonia's leading meat supplier.
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Rakvere appointed Mission after a four-way pitch against some of the most prominent design consultancies in Europe.
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Rakvere's sales- and marketing director, Janek Oblikas said, "We've created a very strong position. The next step is to consolidate our brand. Mission is young in comparison to some of the other consultancies we approached; however their expertise and enthusiasm convinced us they were the right choice. I look forward to building the brand with them."
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Jotun Strax re-brand revitalises distributors

2006-02-17T16:00:28+00:00

Jotun has re-launched its water-based paint brand Strax. In addition the range has been extended with one-coat paint called Strax Easy.
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Mission re-positioned the product as the paint that takes the hassle out of decorating. We wanted to create a new language that was less about "dynamic" paint and more about the fun and satisfaction of re-vitalising your home.
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Agnethe Eyde, Strax senior product manager confirms: "Mission has demonstrated great ability to intepret the brand and give it a fresh expression which has helped us get the distributors to re-list the product."
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Krogsveen identity re-designed by Mission

2006-02-17T15:59:58+00:00

The property business is becoming increasingly competitive, Krogsveen commissioned Mission to re-define their service in a crowded market. The project covering everything from retail environments, to service literature has helped to distinguish Krogsveen as a more engaging and dynamic service.
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Telenor appoints Mission

2006-02-20T17:15:28+00:00

Telenor Business Solutions develops IT and telephone solutions across the Nordic B-2-B market. The organisation has evolved from several independent companies each with its own identity and product portfolio.
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Mission will create the new brand architecture and visual identity programme.
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